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Email 99/1/2023 ![]() “Are you still looking for a new job opportunity in banking?”. ![]() “Are you still looking at growing your blog traffic?”.The original version sounds less pushy, more conversational and focuses on the recipient’s already existing need. If you compare the example above to alternate phrasing (let’s say “are you house shopping in Ohio?”), the difference is clear. The entire purpose of the email is to ask a question that engages and gets a response. Jackson’s claim was that a subject line with just the recipient’s name and a body with a one-line (originally 9-word) question is all you need to engage. The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. All it takes to find out if they still hold potential is a simple email hack. Obviously, that’s how you build new business and increase your revenue stream.īut sometimes the greatest value may lie in what we already have – the leads that we’ve lost or that have disengaged. Put simply, finding, engaging and nurturing new leads takes a lot of effort. How does that relate to marketing? In two words: stale leads. There’s an old fable about a farmer who sold his land to go and search for diamonds during the diamond rush.Īs it turned out, the new owner of his farm ended up finding a massive diamond right there on the land the original owner abandoned.
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